Click Here to Go to Our Social Media Network Daily Journal Site






!!!! IMPORTANT: Search here for names, topics, news, stories, products, or events internally and from Google search results or else search the links manually!!!:

AND you can select a language with the arrow on the left of the search box, BUT be sure to uncheck that language if you want English.




You are on a Global Trade Route.Com, Inc.’s IT Website Site

Return To Contents Page

1.     Introduction and Feasibility

2.     Network Needs and Analysis

3.     Global Media & Communications (1stGMC)

4.     Network services : local area networks

5.     Network services : wide area networks

6.     DHCP

7.     WinRoute

8.     Default Gateway

9. DNS

10. Building Cabling

10.1.                    Introduction

10.2.                    Standards

11. Topology

12. Telecommunications Closet

13. Dell Blade Server

14. Cisco Router

15. Catalyst 2950 Series Switch

16. Catalyst 3550 Series Switch

17. Cisco Micro Hub 1538 Hub – 8 Port

18. APC Smart-UPS 500VA USB & Serial 100V Black

19. Firewall

20. Network services : voice over ip

21. Network services : replication

22. ModernGraphics.Com

23. Cost-Benefit Analysis

24.  APPENDIX

Links To Supporting Information Pages


ALL PAGES ARE UNDER CONTINUOUS CONSTRUCTION

If you don't find your answer use the search box above



1stgmc_terms_conditions
1stgmc_terms_use_agreement
How Can 1stGMC Help You?
1stGMC_support
apple_mac_support
application_development
biometrics
business_support
cabling_solutions
cat5e_cabling
cat6_cabling
cat7_cabling
certifications, professional, technical, network, cisco, audio, video, telemedical, skill, radiology, bio-medical
cisco
clustering
cold_fusion
content_management_server_support
content_management_systems
CRM_customer_relationship_management
css_website_design
custom_software
data_recovery
DHCP
disaster_recovery
e_mail_hosting
e-commerce
enterprise_business_support
exchange_support
fiber_optic_cabling
flash_website_design
glossary
hardware_software_support
hp
html_website_design
ibm
internet_branding
IT_network_software_outsourcing_support
laser_microwave
lotus_notes_support
NAS_network_attached_storage
network_antivirus_protection
network_consultancy
network_firewall_security
network_installation_support
network_internet_security
networks_LAN
networks_thin_client
networks_virtual_servers
networks_VOIP
networks_WAN
online_backups
online_marketing_service
outsourcing_support_solutions
overview
pay_per_click
postinfo
proposal_for_network_sample_page
RAID_storage
remote_support
replication
resources_jargon
resources_links
resources_pc_healthcheck
resources_requestLink
sage_support
SAN_storage_area_network
search_engine_optimisation
search_engine_promotion
search_engines
security_access_controls
security_cameras
security_cameras
security_consultancy
security_content_filtering
security_encryption
security_intrusion_detection
security_penetration_testing
seo_internet_marketing_tutorial
seo_search_engine_optimisation
seo_search_engine_optimisation_free_report
seo_search_engine_optimisation_link_analysis
seo_search_engine_optimisation_reciprocal_linking
seo_search_engine_tips
server_support
sharepoint_support
showcase Albert V. Sheppard (about)
small_business_support
software_consultancy
software_development
software_ERP
software_integration
software_outsourcing
software_SCM
software_support
sql_support
srs
ssl
SSO_single_signon_solution
storage_backups
storage_solutions
tape_backups
tape_storage
telemedicine and telehealth
terminal_server_support
testing
types_of_software
UCCC, Albert V. Sheppard’s
Video:Mastering Web/Internet Video Techniques, Skills and Professional Tricks and Problem Solving
VPN_virtual_private_network_security
web_design
web_extranets
web_hosting
web_intranets.html
web_solutions
website_database_integration
wireless_LAN
wireless_network
wireless_security
wireless_WAN
xhtml_website_design





internet marketing : seo tutorial

search engine optimization tutorial (SEO)

1: A guide to conducting your own reciprocal link campaign

link quality

Anyone who knows anything about search engine optimisation will tell you that the quantity, quality and context of the links that point to your site play a major roll in determining how your site ranks.

Success on the web can no longer be guaranteed by having good 'on page' factors such as keyword rich content or tightly focused pages, although both are important factors in the way that search engines ultimately rank your pages.

Nor is ensuring that the underlying code of your pages is error free, search engine friendly and validates. Unless your site is well linked from other sites that focus on a similar keyphrase set your own pages, your pages will never rank for any competitive term.

reciprocal link quality

Have you ever read or written a thesis, if you have, you will know that it is normal to see a list of resources or papers that were referenced while compiling the thesis.

The purpose of pointing to these resources is to provide substance and further information about the points being made.

If the thesis contains valuable and original information and was written by a respected authority then the value of the resources sited must also be of value.

This is exactly how search engine s look at the pages that link to you, are the pages an authority, and if they are, its kudos to you.

reciprocal link quantity

As well as the authority or quality, quantity is also a measure that is taken into account. It is important to understand that search engine spiders map the web by following links from page to page and from site to site.

Conversely the more links you have pointing to your site the easier it is for the spiders to find your pages. The pages of a well linked site will be spidered more often; changes and new pages will be found faster making it easier to evaluate the effectiveness of the new content.

Links are not just sign posts to your site for search engines; they also drive substantial amounts of targeted visitors to your site.

This is another reason to ensure that the sites that link to you are related is some way to your site; unless you have a casino site there is no point in getting a link from one.

Non targeted visitors will just bounce away leaving you wondering why your visitors are not producing sales or enquiries.

Most spidering search engines now measure the quality and quantity of links that point to your site. Google have named this measure PageRank.

Each page that Google knows about is awarded PageRank (Google's measure of importance). PageRank can be seen by downloading the Google Toolbar.

reciprocal link context

All spidering search engines now use some form of link analysis along the lines of Google's PageRank, however if results depended on PageRank alone, sites like Amazon, Google or Microsoft that have very high PageRank would top every search. This is not the case because context and relevancy are also measures that have to be taken into account.

Look upon a link to your site as a vote for your site and the words used to make that link the context of the vote. So if the words used to form the link to your site were 'search engine optimisation' this tells the search engine what the vote is for i.e. the context of the vote.

This context of the vote passes relevancy onto the page that the link points to for the terms contained within the link. It should be noted that graphic links or banners break this keyword chain and do not pass over keyword relevancy.

Downloading and installing the Google Toolbar
Before you download the Google Toolbar ensure your system meets the following requirements.

microsoft windows 95/98/ME/NT/2000/XP
Microsoft Internet Explorer 5.0+
Pop-up blocker requires Internet Explorer 5.5+

google page rank

Viewing google pagerank

You should now have the Google Toolbar installed into your browser and the Google PageRank indicator should be visible.
If the PageRank indicator is not visible follow these instructions

The Google PageRank indicator should now be visible.

Inspecting google pagerank

Let's start by having a look at the PageRank of your own site. Start Internet Explorer and navigate to the index page of your site. Once there position the mouse arrow over the PageRank indicator. A small window will open showing you the pagerank of the current page. PageRank is measured on a scale of 0 to 10.

N.B. If you have no links to your site and none of your pages have been indexed all your pages will have a pagerank of 0.

Now navigate through your site and look at the PageRank of some of your other pages. Don't be overly concerned if the PageRank of these internal pages is lower than the index page, this is quite normal. PageRank is awarded to individual pages not the site as a whole.

Now navigate to your competitors web site and inspect the pagerank on those pages as well.

pagerank is google's measure of link popularity but most of the major search engine s now factor some form Link Popularity into their relevancy algorithms.

As a result, increasing the number of quality, relevant sites which link to your site will, if done properly, improve your search engine rankings.

Inbound links

Finding Who Links To You

Most search engine s offer a way to find who links to you by entering a specific type of query about your website into the search engine .

N.B. Replace www.yourdomain.com with your actual domain name.

These searches will show you who is linking to you and from which page. You can also use these searches on the regional versions of the major search engines.

It is important to check your links over multiple search engine s because some search engines will not show you all the links, google will only show links from pages that have a PageRank of 4 or better, and some search engines may be showing links that other engines have not yet found.

Now have a look at the links to your main competitors site, click on the links and examine the pagerank of some of the linking pages. Also look at the content of the linking site, would visitors to this site also be interested in what your site has to offer? If so, you have just identified a potential link partner!

A word of caution, before you start emailing potential link partners it important that you understand how to distinguish a good link from a poor link.

link popularity

link popularity explained

link popularity can be simply defined as the total number of qualified web sites or web pages linking to your web site. Improving the link popularity of your web pages is key to achieving a front page position on the search engines.
Why is Link Popularity important?

link popularity is an important factor in every search engine optimization campaign, it is the most efficient way to increase traffic to your web site and to boost your search engine rankings.

Increasing your link popularity is both time consuming and laborious but it does bring its rewards. The benefits of increasing the number of relevant web sites linking to yours are three-fold.

direct traffic
Increased link popularity brings with it a constant stream of highly targeted visitors. Other than time and labour, this increase is achieved without having to spend an advertising penny and has no recurring cost. The web traffic that is generated through links from other web sites is both constant and regular. It is fair to say that visitors may also view your site in a better light if they have arrived at your web site via a recommendation link on another site.

Improved search engine rankings

By increasing the link popularity of your web site, you can substantially improve your search engine positioning. Search engines tailor their algorithms to promote web sites which have high link popularity.

The engines judge a site to be more relevant if thought to be pertinent by other webmasters, working on the basis that it wouldn't make sense for a site owner refer his visitors to a site that has no relevance to their needs.

link popularity is an acceptable, ethical search engine optimisation technique.

search engines constantly update their ranking algorithms to catch rogue search engine optimization companies, who use underhand techniques to try and trick the search engine spiders into believing that a web site is something that it isn't.

link popularity is difficult to abuse, as it's difficult for optimization companies to have control over thousands of web pages with high page rank and relevant content.

If they do try to dupe the engines in this way, it is fairly easy for the search engines to spot the underhand tactics and take the relevant action.

This means that link popularity is a safe bet for the future, as search engines are likely to reward link popularity for some time to come.

keyword enforcement

One of the most overlooked benefits associated with linking is keyword enforcement. Using keyword rich anchor text in a link to enforce the targeted keyphrase of the page the link points to, can produce amazing results.

For example, if your company was a US supplier of widgets and your index page was focusing on the term US widget supplies then a link to your site that contained the terms US widget supplies in the anchor text would add extra relevancy to the page for that term.

One of the best and most famous examples of this can be seen by searching for miserable failure on google.com.

The no1 result for this search is a page from www.whitehouse.gov about George W Bush. Do the search and have a look at the first page returned.

As you can see the term miserable failure cannot be found anywhere on the page or in the code.

So how does the page rank No1 in the results?

The answer is the term miserable failure is used repeatedly in the anchor text of the links that point to the site!
This can be seen by doing an allinanchor search in Google. The purpose of an allinanchor search is to find pages that have specific keywords somewhere in the anchor text of the links to them.

search google for allinanchor:miserable failure
The results show that the page with the most links pointing to it containing the words miserable failure is the same page from the Whitehouse site.

Whether you look upon this as humorous or malicious does not matter, the fact is Google and other search engines treat the terms used within the anchor text with a high level if importance and the page that the link is pointing to will pick up relevancy for the terms used.

link popularity and google

link popularity has seen search engines like Google re-write the standards in search engine optimization.

search engine optimisation techniques that worked a few years ago no longer work and in many cases are considered as spam. In fact, Google's approach to ranking web sites now relies heavily on link promotion and link quality. In describing their own link popularity system (PageRank), Google's web site states;

"pagerank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Link popularity is not as simple as arranging for hundreds of unrelated web pages to link to you, as this approach will not help you attain first page positions.

For Link popularity to benefit your web site, you must be linked to established web sites that already have a search engine listing, and who have relevant content, related to your own web site.

Links from relevant sites are considered to be 'more important' by search engines and will help your rankings improve. On top of that, any visitors that follow a link from a relevant site are likely to be a more targeted and a better quality prospect.

If link promotion is carried out correctly it can have a significant effect on both search engine positioning and on the targeted traffic visiting your site. Link promotion is not a difficult process, but it is time consuming.

It is, however, worth investing the time to increase your link popularity.

An effective link campaign involves locating well ranked websites with a theme relevant to your site, contacting the webmaster in a professional manner and asking for a link.

outbound link

adding links to other pages

What makes the Web so effective is the ability to create links from one page to another, and to follow links at the click of a button. Without Links, the World Wide Web wouldn't be a Web at all!

HTML's hypertext-related tag is <a>, which stands for anchor. The text between the <a> and the </a> is used as the caption for the link. A browser highlights the link text with colour and/or underlines to indicate that it is a hypertext link (often shortened to hyperlink or just link ).
To include an anchor in your document:

  1. start the anchor with <a (include a space after the a)
  2. specify the document you're linking to by entering the parameter HREF='filename' followed by a closing right angle bracket (>)
  3. enter the text that will serve as the hypertext link in the current document
  4. enter the ending anchor tag: </a> (no space is needed before the end anchor tag)

Example of a link...

Visit 1stGMC

Visit <a href ='http://www.1stGMC.net/'>1stGMC </a>

Understanding relative and absolute paths

Understanding how paths work is, without a doubt, the most difficult thing to learn for a beginning web page creator. Broken links, or bad paths, are the reason you see those ever popular 404 error pages.

There are two types of paths in HTML, known as relative paths and absolute paths. An absolute path contains the full URL of the item being referenced. A relative path contains directions to the item relative to the HTML page.

relative paths are a shorthand way of referring to other web pages that reside on the same server as the document referring to them.

The shorthand notation allows you to refer to pages without having to repeat the server, or even directory name - which saves a tremendous amount of typing and reduces the chance of errors.

Another benefit is that since relative links don't refer to the server or directory, it is easier to move related pages from one location to another without having to change the links.

This allows a person to create a set of linked pages on their local hard disk, test the pages locally, and move them up to the actual web server without having to change anything.

<a href ='contact.html'>Contact 1stGMC</a>

absolute paths

You would typically use an absolute path with to point to Web Pages that are on another domain other than your own. For example, if I want to link to this tutorial from your own Web Pages you would need to include the full url (universal resource locator).

<a href='http://www.1stGMC.net/link-capmpaign-tutorial.html'>Link Campaign Tutorial</a>

Working With Anchor Text
The Anchor Text is the text you see with a standard text link, it may be a different colour or underlined.

anchor text

anchor text importance in search engine optimisation

Google results are greatly influenced by the Anchor Text of links to a page. This can be proven by doing an ' allinanchor :keyword ' search in Google (this type of search looks for the sites with that keyword in the anchor text most) and compare the results to a standard 'keyword' search. The results will be similar and on many occasions the order of the first 10 results will match exactly.

As discussed earlier with enough links using the same/similar anchor text a page can rank quite high for that text, even the number one position, without the keyword being used on the page or even in the code!

Conclusion : anchor text is one of the most important factors in achieving good search engine results.

A page about Search Engine Optimisation will rank better if it utilises its keyphrase (Search Engine Optimisation) in the anchor text of incoming links. This also includes internal links from inside the same site!

If you do a link search in Google to find which pages are linking to you ( link :www.yourdomain ) the results will include links from pages on the same site/domain. So it makes sense to start your link campaign by ensuring your internal links reflect the targeted keyphrases of the pages they are pointing to.

If your site navigation is based on images or uses terms like 'Home' or 'More Info' you are missing out on a golden opportunity to enforce the keyphrases of your pages without having to find links from other sites.

linking to your index page

It is important to always structure links to your home page in the same fashion to maximize PR and backlink reporting as some search engines will see the following as distinct pages:

Although all the URLs would resolve to the same page the danger is that all those links could be treated as separate pages. This is why it is important that internal links that lead back to the front page use the absolute URL, without the extensions.

http://www.yourdomainsome.com/

This way search engines will not see different pages and index them all. If it does happen, it can take a while to sort it all out. In the meantime you are spreading the PageRank being passed back by your internal pages over different page extensions which is not a good thing.

There are other advantages to linking back to the homepage without specifying the name of the default document. If your homepage was index.htm but for technical reasons you had to switch to a PHP page you will able to do so without any loss of PageRank.

Nor will you need to make any site wide changes as the links always point back to the homepage using the absolute URL. Additionally, if you ensure that everyone who links to you does so using http://www.yourdomain.com/, you will not have to contact any other web site owner to ask them to change the link to reflect the new homepage.

what is a search engine?

what is a search engine?

As the Web grew search engines like AltaVista, Hotbot and more recently Google have helped countless people find specific information quickly and accurately. Search for a keyword or phrase on your favorite search engine and within seconds the engine will search all the pages in its database to find relevant results.

Without search engines you would have to know the exact url of every site you wanted to visit, or follow links from one site to the next until you found what you were looking for. Search engines help you navigate the web quickly and offer an efficient way to find information.

Search engines work by sending out spiders or crawlers to find as many web pages as possible. The spider documents everything it can about your web pages.

It looks to see how many other web pages link to you and what pages you link to.

When you make changes to your web pages, or other web pages link to yours, crawler-based search engines note these changes. These changes can affect how your pages are listed in the engines but can, on occasion, take months to come into play.

Next a program called an indexer reads these pages and builds an index based on the words found in each document. All the data processed by the indexer is stored in a database. Page titles, body copy, keyword density, and many other areas are all taken into account.

Each search engine has its own unique algorithm to create its index; the exact workings of these proprietary algorithms are a closely guarded secret. Ideally, the algorithm should return only relevant focused results for each query.

From the database the search software extracts relevant web pages based on the search query entered by the user.
Search engines consist of the following components:

1. spiders or Crawlers or Bots
2. indexer
3. database
4. search software
5. web interface

what are robots

search engine robots, sometimes called "spiders", "bots" or "crawlers", are programs used by search engines to explore the web, seeking out new pages and checking/updating the content of known pages.

The information that a search engine uses to rank your pages and every other page it holds in its database was found by these spiders prior to being indexed and added to the database.

There are four reasons a robot might visit your pages

1. You submitted the URL to the search engine
2. The engine knows about your pages and is checking to see if the content has changed
3. The robot has followed an internal link to a new page you have recently uploaded
4. The robot has followed an external link from another site that links to you

You might think that with such a major role to play in indexing the web, robots would be powerful and sophisticated animals. Well you would be wrong! Robots are relatively simple programs with limited functionality not unlike early browsers.

Robots don't understand or have difficulty understanding:

When a robot arrives at your website the first thing it does is to check your robots.txt file if you have one.

This file is used to inform robots about pages or directories that you don't want indexed, these may be directories containing legacy pages or printer friendly pages.

A robot gathers as much information as it can about a page before following any links through to other pages.

Not all robots are friendly, some malicious spiders are designed to scrape e-mail addresses that will later be used to send unsolicited spam e-mail.

If you have access to your server logs or a log statistics program you will be able to see which pages on your site have been visited by the robots. Using your logs or statistics program you will see which robots visited, when they visited, which pages they visited and how often they visit. Some robots are easily spotted from their user agent names, like "Googlebot" Google's spider.

If you identify activity from these spiders in your server logs or log statistics program, your pages are probably about to be listed on that particular search engine. However, be patient, some search engines can take 3 - 6 months to update their databases.

The following info is intended to assist you in identifying the search engine spiders and robots that visit your site based on information you can obtain by viewing your site's visitor log reports.

For information on blocking any of these robots using the Robots.txt exclusion standard, see

http://www.robotstxt.org/wc/exclusion.html

Search Engine Robot List

Company: AltaVista
User Agent: Scooter-3.0.3
Robot.txt Identifier:User-agent: Scooter
Further Details:
Company: Ask Jeeves
User Agent: Mozilla/2.0(compatible; Ask Jeeves)
Robot.txt Identifier:User-agent: directhit, teomaagent1
Further Details:
Company: Fast Search and Transfer ASA
User Agent: FastCrawler3
Robot.txt Identifier:User-agent: fast
Further Details: http://fast.no/support/crawler.html Powers Alltheweb.com, Lycos and many smaller search engines
Company: Lycos
User Agent: Lycos_Spider_(modspider) AKA: T-Rex
Robot.txt Identifier:User-agent: Lycos
Further Details: Lycos is powered by the search engine at Fast, we don't know why they continue to operate their own spider
Company: Google
User Agent: Googlebot, Googlebot-image
Robot.txt Identifier:User-agent: googlebot
Further Details: http://www.googlebot.com/bot.html
Company: Inkotmi
User Agent: Slurp (Slurp.so/1.0)
Robot.txt Identifier:User-agent: slurp
Further Details: http://www.inktomi.com/slurp.html Powers AOL, MSN and many others
Company: Microsoft / MSN
User Agent: MSNbot / MSRbot
Robot.txt Identifier:N/A
Further Details: MSNbot is the development Bot for their new search engine
MSRbot is supposed to be a Research Bot


Seach Engine Indexes

What is a Search Engine Indexer?

After a search engine spider or robot has found, downloaded and stored the page another program, called an indexer, processes the page using its own proprietary algorithm.

A search engine indexer will carve the page up into its various components removing all the HTML tags and store links in a queue.

The contents of the meta keyword tag, description tag, titles, headings, links, body copy, bold, and italic are analysed. Some indexers compress the page by removing stop words; finally the much cut down page is stored in an online searchable database.

The indexer uses a complex mathematical formula or algorithm to analyse and weight key areas of a page. Every indexer uses a unique algorithm and these algorithms are constantly being modified and bettered by the search engines to filter out spam and to ensure that the most relevant pages get better rankings.

Because of the unique nature of these algorithms a page 1 listing in Lycos does not guarantee a similar listing in Google or any other search engine.

What can I do to improve my rank?

What are keywords and keyphrases?

keywords and Kkeyphrases are the most important areas to be considered in any search engine optimization exercise. Correct keyword selection and usage will greatly influence the success of your website!

Every effective search engine optimization strategy is based around keywords! Simply put, if you don't choose the right keywords, your strategy will be a failure.

A prospective customer visits Google looking for goods or services that match yours. He types in a search query or keywords that he considers relevant. Google serves up the results, the most relevant first, ten per page. Relevance here is based on the pages that are optimised for the keywords or phrases that most closely match the query.

How do you choose your important keyword phrases? www.wordtracker.com is a full featured online tool to assist in the analysis and selection of keywords and phrases.

It may surprise you that searchers are not arriving at your site the way you assumed.

Ask your customers or someone outside of your industry what they would search for when looking for your products or services.

When optimising your pages for search engines, consider each page's focus separately, because search engines do. To achieve top rankings, create content-rich information pages with a narrow focus on one or two topics, use those topics as your keywords or phrases.

A common mistake is to try to optimise a single page for every keyword that's relevant to your business. All this does is dilute relevancy.

Create separate content-rich information pages utilising your other keywords, this will attract highly targeted traffic to your site.

What is the title tag?

The title tag contains the single most important piece of information within any web document.

Title tags are one of the simplest and most succesful ways of letting a search understand the focus of the page and allow it to determine the maximum relevancy for it.

The title tag for a web document is placed within the <head>...</head> tags for the document using <title>...</title>.

This textual component of the web document is the first piece of text that a search engine will find within a web document and will use it to determine which words and/or phrases the document should be considered as being relevant for.

For example if a page has the title tag of "Search Engine Optimization" the page is seen as being focused for that term.
The title tag also serves a secondary feature which is that it will be displayed by a search engine for a particular query as the link to that result.

This means that users of a search engine will read the tag and use it to ascertain the focus of the returned results and are likely to use this to determine whether or not that particular returned result is relevant to that particular search query.

It is for the reason that an optimal title tag should have no more than 64 characters as this is the maximum that Google will display in the search engine results.

Meta keyword tag

How does the meta keyword tag further your search engine optimization efforts?

Although most crawling search engines no longer support the tag it is still a useful way to reinforce your keywords on the crawlers that do, namely Inktomi and Teoma.

AllTheWeb, altaVista and google ignore the tag. However, it should be pointed out that any benefit derived from the meta keyword tag is minimal, many SEO's experienced in search engine optimization no longer use the tag.

If you have a page about search engine optimization you will naturally repeat the term "search engine optimization " at various places through your body text. Including the term "search engine optimization" within the meta keywords tag will help boost your page for those terms in the search engines that still support the meta keyword tag.

The text in the meta keywords tag works to support text in your body copy.

If the term "search engine optimization" does not appear on the page, then by placing it in the meta keywords tag is unlikely to boost the page to any great extent for the term.

The meta keyword tag is also a means to include synonyms, different and common misspelling of words that don't appear on the page. If you had a page about the "website design" people may instead search for "web site design" having the term in your meta keywords tag may increase the odds of coming up if someone searched for "web site design".

Another example would be the different spellings of optimization (if you are in the US) or optimisation (if you are in the US or Australia) You could use both terms on the page but this method may end up diluting your keyword relevancy.

You would however, greatly increase the chances of being found if you created two unique pages, one using optimization throughout the page and the other optimization. The same goes for the previous example.

keyword frequency

keyword location and frequency

Search engine optimization is all about the effective use of keywords. One of the main rules in a search engine ranking algorithm involves the location of keywords on a web page. To achieve top rankings in any search engine optimization campaign, create content rich pages with a narrow focus on one or two keywords.

The term keywords does not refer to single words only. In truth, keyword phrases are far more effective than single keywords!

The <title> tag is the most important element of the web page. The title tag is responsible for displaying the text shown in the windows-bar at the top of the browser. Include your page's most important keywords in the title tag.

Try to write a phrase that is descriptive, reads well, and contains your keywords. Most search engines use the title in their result listings, you want to entice people to click on that link.

The other main factor used by search engines to measure relevancy is Keyword Frequency. A search engine will look at a web page and analyze the frequency of the words appearing on the page.

The higher the frequency the more relevant the words are deemed. If the content of the page was written in such a way that the main keywords had the highest frequency, this will tip relevancy towards your keywords.

Search engines regard words with a higher frequency as more relevant than others.

When these two areas are combined so that the keywords used in title and the keyword frequency of the page return the same terms, then the whole page is deemed as relevant for the keywords.

  1. Also include your keywords in the following areas.
  2. Headline tags H1, H2 H3....
  3. The first and the last paragraph of body text.
  4. In the ALT atribute of the IMG tag (sometimes refered to as the ALT Tag).
  5. Throughout the web page, not too many times that it could be mistaken as spam.
  6. Move the readable copy as far up in the HTML code as possible.

meta description tag

The meta description tag, as its name suggests, allows you to describe your page content. The description should be a short, keyword-rich paragraph capturing the main topic of the page - giving the search engines an accurate overview of the page.

Remember, the meta description, along with the title, are what encourage people to click on your site from the search engine results pages. The title and description should be written to motivate people into visiting your site instead of your competition.

All spidering search engines provide some support for the meta description tag, Teoma, AltaVista, and AllTheWeb make most use of it. Search engines that don't recognise the tag will grab some text from your page and substitute it for the description. This text grabbed is usually based on the search term.

The meta description tag should contain your pages keywords, place the keywords as close to the beginning of your description as you can to achieve the best results.

This is where techniques like keyword proximity come into play. Avoid repeating keywords more than 2 times, some search engines consider this to be spam and may penalise the page.

Different search engines vary the allowed length for meta description tags. Try to use short descriptions around 150 characters. Although some search engines display more than 150 characters, keeping the length to around 150 prevents it from being cut down by those who don't and preserves its message.

It is essential that you write good titles and descriptions for your pages. Some search engines place extra relevance on the words used in the description. If you take extra care and time time when constructing your page titles and meta description tags, and tailor them so that they are enticing, keyword rich and descriptive, your web pages will rank better.

heading tag

Although regularly overlooked, HTML heading tags can greatly improve your search engine optimization efforts.

The HTML heading tags are similar to newspaper headlines and search engines consider the content more important than normal text. Include your important keywords in heading tags on your page if you can.

Search engines consider the <H1> tag to be more important than <H2> and <H2> more important than <H3> and so on.

Headings can be placed anywhere within the body of an HTML document so consider reworking your page content into separate sections with headings.

One reason heading tags may be overlooked is there appearance, you might wish to control the look of your heading tags by using Cascading Style sheets CSS

stop words

In an attempt to speed up searches and save space, some search engines won't record extremely common words present on the page. These are referred to as "stop words." Stop words are used by AltaVista, Inktomi and Google.

Look at this sentence:

The climb to the peak is difficult when the snow is deep.

"The" has multiple instances. Some search engines may replace these instances with a marker. The sentence could then be stored like this:

- climb to - peak is difficult when - snow is deep.

By using markers the sentence is simplified, retains its relevancy and saves space. Furthermore, relevance is not grabbed by common terms. The amount of space saved may seem minimal per page but multiply that by millions of pages and the benefit becomes obvious.

On the other hand some search engines, including Google, do store every word on the page. However, to save time they won't include stop words in the search.

Consider a search in Google for:

The Edinburgh Tattoo
When google serves up its results it also warns "The" is a very common word and was not included in your search." You can force Google to do a search that includes "The" by searching for;

+The Edinburgh Tattoo or by surrounding the search in quotation marks; "The Edinburgh Tattoo".

Chances are people will search without the + or quotation marks so it makes sense to use few stop words in your title and free up as as much space as possible for relevant terms.
AltaVista, Inktomi and Google support stop words.

off the page factors

Search engines are aware that some webmasters and SEO's constantly rewrite their web pages in attempt to "reverse engineer" search engine algorithms and gain better rankings. To combat this, search engines now factor in "off the page" ranking criteria.

Webmasters and SEO's will find off the page factors far more difficult to control. The main area in off the page factors is link analysis.

Through careful analysis of how pages link, and the text used in the anchor text of the links, search engines can establish what a page is about and if that page is important. Important pages will receive a ranking boost.

Search engines also employ techniques to screen out attempts by webmasters and SEO's to build "artificial" links in an attempt to boost rankings.

Clickthrough measurement is another important off the page factor. This is a measurement of what pages are selected from the results of a particular search. High ranking pages that don't attract clicks will be demoted, lower-ranking pages that are will be promoted.

When the results are displayed from any given search all there is to go on is the page title, page description or page snippet and the ODP description.

While it can be difficult to control the snippet, the page title, page description and ODP description can be controlled and should be written to entice visitors to click on the page.

what is pagerank?

pagerank is the google measure of search engine link popularity and is only visible if you have the google toolbar installed.

The google toolbar displays pagerank in a scale between 0 until 10. Google PageRank is only relevant to the page being viewed in the browser NOT THE ENTIRE SITE.

Remember search engines rank web pages not websites and pagerank is only one part of google's complex search engine algorithm.

download the google toolbar.

pagerank explained by google.

Although google was the first major search engine to use link popularity as part of its ranking algorithm, most spidering search engines now use link popularity when ranking pages.

pagerank evaluates page relevance through link analysis. The google Pagerank algorithm calculates the quantity and quality of links pointing to each and every page in the Google index.

Pages with many, quality links pointing to them are regarded as highly relevant!

internet marketing news



Use the SEARCH BOX ABOVE if you did not find your answer



 

(8); startMoveenuSectionK');
What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more.

Page Topics: advertising agency internet marketing , advertising business internet marketing online , advertising business internet marketing , advertising engine internet marketing online search services , advertising internet marketing web , advertising internet marketing , affordable internet marketing , agency business business internet marketing , aggressive internet marketing , automotive internet marketing , best internet marketing strategies , better internet marketing structure , Big Momma Search Engine , brand internet marketing online , business computer internet marketing online , business consultant internet marketing small , business internet marketing network , business internet marketing online small , business internet marketing online , business internet marketing opportunity , business internet marketing plan sales , business internet marketing site web , business internet marketing solution , business internet marketing , business to business marketing tools , campaign internet marketing search , company internet marketing site web , consultant internet marketing , consulting firm internet marketing , consulting group internet marketing , consulting internet marketing service , consulting internet marketing services , corporate internet marketing strategy , customized internet marketing solution , direct marketing internet business , ebusiness internet marketing online , effective internet marketing , engine internet marketing marketing optimization search , global internet marketing , great tips on internet marketing , ideas marketing internet , industrial internet marketing , integrated internet marketing solution , international internet marketing , internet and network marketing , internet based marketing , internet business marketing solution , internet business marketing , internet direct marketing , internet firm marketing , internet marketing advertising , internet marketing affiliate program , internet marketing and advertising company , internet marketing and web promotion , internet marketing and web site promotion , internet marketing business , internet marketing campaign , internet marketing center , internet marketing companies , internet marketing company , internet marketing consulting service , internet marketing consulting services , internet marketing consulting , internet marketing expert , internet marketing experts , internet marketing firm , internet marketing firms , internet marketing for online business , internet marketing for online businesses , internet marketing for search engines , internet marketing for small business , internet marketing information , internet marketing network pro , internet marketing online advertising , internet marketing online promotion site web , internet marketing online services , internet marketing online , internet marketing optimization site web , internet marketing plan , internet marketing professionals , internet marketing program , internet marketing promotion and advertising , internet marketing promotion site web , internet marketing promotion , internet marketing sales promotion , internet marketing search engine marketing , internet marketing search engine placement , internet marketing search engine specialist , internet marketing seo , internet marketing services specialist , Internet Marketing Services , internet marketing services , internet marketing small business , internet marketing solution online , internet marketing solution strategic , internet marketing solution total , internet marketing solution , internet marketing solutions , internet marketing specialist , internet marketing specialists , internet marketing strategies , internet marketing strategy company , internet marketing strategy consultant , internet marketing trend , internet marketing web advertising , internet marketing web site promotion , internet marketing web , internet marketing website , internet network marketing , internet online marketing advertising business , internet search engine marketing , internet search engine placement , internet web marketing , internet web promotion marketing , internet web site marketing , internet website marketing , keyword internet marketing online , local internet marketing , Low budget Internet marketing for small business , Low budget Internet marketing , marketing internet business , marketing internet , marketing on internet , marketing on the internet , network marketing internet business , online advertising internet marketing , online business internet marketing , online internet marketing business , online internet marketing services , online internet marketing , online marketing services internet business, pay per click internet marketing software , promotion internet marketing , promotion services website internet marketing , small business internet marketing consultant , small business internet marketing , strategic internet marketing services , strategic internet marketing solution , targeted internet marketing , total internet marketing solution , web internet marketing , web site promotion internet marketing , website internet marketing , website promotion internet marketing , website promotional internet marketing , world internet marketing , internet marketing agency , internet marketing service , Internet Marketing Service , seo expert, seo optimization , strategic internet marketing , web site promotion services